I and some of my colleagues think the rating system is deceptive. It doesn't sound as if it has anything to do with fulfillment, but rather qualtiy of books etc. If a bookseller has goofed about fulfilling that is not much of a problem for a prospective customer. They will know if the book is availble or not in a couple of days. But would you want to buy from a dealer who has lower rating without really understanding what that means? I had a customer tell me they didn't order a book becuae the seller didn't have enough stars! Any opinions on this?